Angel One Partners with IPL for Five-Year Sponsorship
Amid the excitement of the ICC Men’s T20 World Cup 2024, Indian fintech company Angel One has announced a significant partnership with the Indian Premier League (IPL). The five-year agreement, spanning from 2024 to 2028, positions Angel One as an associate sponsor of the prestigious T20 competition.
Extensive Sponsorship Rights
By securing this partnership, Angel One won the tender bidding process to become an on-ground sponsor of the IPL. This entitles the company to stadium signage, match segment sponsorships, interactive fan zones, VIP hospitality suites, and player collaborations. Additionally, Angel One invested in on-air media buying across linear and CTV platforms to enhance brand visibility and recall.
High Brand Visibility
Angel One emerged as the third most visible and recalled brand of IPL 2024, according to the Score analysis by Synchronise India and Unomer. This visibility underscores the effectiveness of Angel One’s strategic marketing initiatives during the IPL season.
Targeting Tier 2 & Tier 3 Audiences
In an exclusive interview with SportsMint Media, Mr. Prabhakar Tiwari, Chief Growth Officer of Angel One Limited, elaborated on the company’s strategy to cater to the diverse audiences in Tier 2 and Tier 3 regions. By leveraging the IPL’s vast viewership, Angel One promoted its SuperApp, driving brand awareness among aspiring investors and traders. Localized marketing strategies, including vernacular language content and culturally relevant narratives, were implemented to resonate with these audiences.
Empowering Young Cricket Enthusiasts
Angel One focused on the younger demographic, which makes up 73% of cricket viewers in India. The company promoted its SuperApp, tailored to the needs of tech-savvy Gen Z and millennials, during IPL 2024. Through targeted marketing campaigns, Angel One showcased how its user-friendly platform can empower cricket enthusiasts to take control of their financial futures.
Broad Reach through IPL Partnership
While Angel One has no immediate plans to partner with specific IPL teams, the company aims to leverage the league’s widespread popularity to engage with a larger audience of cricket enthusiasts. This strategic approach allows Angel One to maximize its reach and impact within the cricket community.
Expanding Multi-Service Offerings
Angel One is expanding its presence in the multi-service sector, offering comprehensive financial solutions through Angel One AMC (Asset Management Company) and Angel One Wealth. The Angel One SuperApp integrates a diverse range of services, providing a one-stop solution for all financial needs.
Distinctive Fintech-Sports Partnership
Angel One’s partnership with the IPL is rooted in promoting financial awareness and empowerment. By combining expertise in financial services with the IPL’s popularity, Angel One created an ecosystem that entertains, educates, and empowers individuals. This innovative approach sets Angel One apart in the fintech-sports partnership landscape.
Rising Sports Sponsorship Spending
The growing viewership and reach of the IPL motivate brands to enhance their sponsorship spending. Angel One’s five-year partnership from 2024 to 2028 is driven by the immense marketing value the IPL offers. The expanding audience across TV and digital channels provides an unparalleled opportunity for brand visibility and engagement.
Financial Awareness Post-COVID
The COVID-19 pandemic has heightened financial awareness among Indians across age groups. There is an increased emphasis on diversified investment strategies, savings, and emergency funds. Younger demographics have embraced digital financial services, contributing to the rapid growth of the fintech industry in India.
Vital Sponsorship Assets
Through its IPL partnership, Angel One gained essential on-ground assets that boosted brand visibility and engagement. From stadium signage to match segment sponsorships and player collaborations, these assets strengthened Angel One’s position in the financial services industry, effectively connecting with cricket fans.
In conclusion, Angel One’s strategic partnership with the IPL has not only elevated its brand visibility but also empowered a broad spectrum of cricket enthusiasts across India. This collaboration highlights the company’s commitment to financial education and innovation in the fintech industry.(cricket betting sites)